Online Seller Advantage....

Continued from "Selling our Home..."

The flowers are bloomingin the front flower bed. We already have bleeding hearts along with the daffodils and the rest of the spring flowers. The potted palms that we brought back from Florida are doing fine outside. The red pump and water bucket sure look nice. Although we have had several showings and are encouraged by the feedback from other Realtors, I realize that a lot of the activity is behind the scenes in cyberspace.

Studies show that up to 85% of home buyers have done extensive searches on the internet long before contacting a Realtor to help them.

Every day the Prudential “Online Seller Advantage” program sends us a report of internet activity on our home and other homes in the immediate area. This tells us what is going on behind the scenes in cyberspace on four of the most powerful interrelated websites.

From a recent report we learned:

On Prudential Real Estate (http://www.prudentialrealestate.com/) Your listing's Property Details page was viewed 5 times by Yahoo! visitors who entered your unique Pru ID in Yahoo! Search. Your property was returned in the results of 257 searches. Your property was viewed in Search Results 33 times. The Property Details page for your listing was viewed 65 times. Your property was saved in 7 customer portfolio.


On Tulia (http://www.tulia.com/) your property was clicked on 17 times to get more information on the Prudential Real Estate site.

On Yahoo! (http://www.yahoo.com/) You property was clicked on 19 times to get more information on the Prudential Real Estate site.


On Zillow (http://www.zillow.com/) Your property was clicked on 15 times to get more information on the Prudential Real Estate site.


On the latest "Online Seller Advantage" report we also learned that:

• 2 new properties came on the market in geographic area and price range.


• The Status of 3 properties in our geographic area and price range was changed to sold


• The Status of 1 property was changed to "Pending" - (accepted offer with all contingencies removed)


• The listing contract on one property (which had previously been taken off the market) expired.

With daily reports like this, I am able to monitor the market as it affects my own home. If market activity warrants a price adjustment, I have current market information to help me. What an advantage this is... I truly have an “Online Seller Advantage….”

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